Content Marketing and Website Design For Therapists

Helping therapists and private practices create an online presence that resonates with who they are and connects them with the clients who need their support.

Get Started
Illustration of Maria Vasconcelos, PsyWriter founder, working at her desk with her dog resting on a pillow.

Services

Illustration of a tiny PsyWriter holding a giant brush, preparing to design a website for therapists on a computer screen.

Website Design

Your website is often the first point of contact with clients — a storefront for your practice that can either invite them in or drive them away.

A professional website builds credibility, increases visibility, and converts more visitors into clients. Whether you’re looking to upgrade your current site or build a new one, I design solutions tailored to each practice’s needs.

Tiny person holding keys and seeing a top ranking on the SERP, representing the power of SEO content writing for therapists.

SEO Content Writing

An effective SEO content strategy helps you become visible to clients who are already looking for therapy and counseling services.

I create content that showcases your specialties and captures your unique tone. By regularly updating your website and writing blogs that answer people’s searches, we can boost your ranking and attract new clients.

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Social Media Marketing

Social media is a gateway to engage directly with potential clients, build trust, and foster a supportive community.

I can help you develop a social media strategy that increases your practice’s visibility and engagement. By sharing valuable content, you can connect with your audience and inspire them to care for their mental health.

About

Maria Vasconcelos, founder of PsyWriter.

My name is Maria Vasconcelos, and I am a Psychologist and Digital Marketer. I specialize in content marketing and website design for therapists, mental health professionals, and private practices.

After 6 years of practicing psychology, I felt the need for a new challenge. It was time to finally pursue my passion for writing, and since I was already a 'computer geek', diving into digital marketing felt like a match made in heaven.

Today, I combine these areas of expertise to help therapists grow their practices and inspire people to prioritize their mental health. And I’m truly proud and grateful for that!

My Journey in Milestones


Founded PsyWriter

Launched my business to work with therapists and private practices, drawing on my background in psychology.


Full-Time Freelancer

Left my full-time job to work exclusively as a freelancer, combining mental health and content creation.


First Freelance Gig

Landed my first job as a blog writer for a private practice owner, with whom I still have the pleasure of collaborating.


Digital Marketing Manager

Started my first digital marketing role, diving into content writing, social media, and web design.


Career Shift

Said goodbye to my full-time job as a psychologist to start my career in digital marketing.


Digital Marketing Certification

Enrolled in a digital marketing course, followed by advanced training in web design, SEO, and social media.


First Job as a Psychologist

Began my professional career in a school, supporting students' and families' mental health.


Moved to Barcelona for an Internship

Embarked on a 1-year internship to deepen my knowledge of family and couples therapy.


Master’s in Psychology

Completed my university degree and set out to start my career as a psychologist.

Looking for marketing and website design solutions tailored for therapists?

Let's work together to create a thoughtful strategy that aligns with your practice’s goals. Schedule a free consultation and we'll explore the next steps you can take to reach them.

What Sets Me Apart

A comfy armchair.

Background in psychology

As a trained psychologist, I have a deep understanding of the world of therapy and counseling. I can showcase your expertise while creating engaging and valuable content for your audience.

Pen writing the content on a document.

Expertise in content creation

I specialize in crafting compelling content that connects with clients and captures your unique approach as a therapist or a private practice owner.

Four arrows pointing to a person in the center.

Focus on your needs

My services are specifically designed for therapists, ensuring a personalized approach that meets your needs. So no, you won’t find a generic 'website template for therapists' here.

Watch being placed in a piggy bank.

Save time and energy

Writing blogs, social media, creating a website are all essential but very time-consuming tasks. By taking these off your plate, you can focus on what you do best — supporting your clients.

A conversation with three speech bubbles.

Speak your language

If you’re not very tech-savvy or get lost in the marketing talk, I've got you! I’ll guide you through the metrics and analytics, helping you make informed decisions for your therapy practice.

Let's have a chat

Contact Me

Get Started

Ready to grow your practice’s online presence and connect with more clients. Here’s how you can get started:

A phone with two people chatting and scheduling a meeting on a calendar to start a website design project for therapists.
1

Fill out the contact form

Share details about your therapy practice, your clients, and the marketing support you're looking for. Include links to your website, social media, and other digital platforms so I can review them and provide an initial assessment.

2

Schedule a meeting

Next, we’ll schedule a call to discuss your needs and see if we’re a good match. I’ll share some recommendations and outline our next steps. After the meeting, I’ll prepare a detailed proposal for your consideration.

3

Set the project kickoff

Once we agree on the proposal, we’ll finalize the details and set a clear timeline for the project. Together, we’ll plan milestones and deadlines to ensure everything runs smoothly and aligns with your practice’s needs.

Testimonials

"Maria is EXCELLENT! She has helped with various types of marketing for my group psychotherapy practice. She is an excellent writer and has been great to consult with regarding SEO, social media, paid ads, updating our website, and starting our newsletter. She is very reliable, responsive, and trustworthy. I highly recommend her."

"I worked with Maria to completely overhaul my website and let me tell you: it was a huge undertaking. She handled it with a level of skill that left me immensely impressed and also feeling SO LUCKY that I found her. Her work is impeccable and as a small-business owner who is very picky about who I partner with, I say with the utmost confidence that you can trust her with your project."

"Maria is excellent at what she does. Her creativity, work ethic and expertise all combined together to make me an amazing website. Her personality was fun and easy to work with! Maria goes beyond "just" a website designer as she has knowledge and experience in other areas - such as SEO, marketing and my world of counseling. I highly recommend working with Maria for your website creation."

"Working with Maria has been a dream. When I started my private practice several years ago, I had no idea what I was doing in terms of marketing, and I eventually realized that my website and marketing plan needed a major overhaul. Maria is very responsive and extremely knowledgeable. Her background in psychology was vital and meant I had to do very little. I cannot recommend her enough."

"Maria did an excellent job with the copywriting and design for my website. She is both very talented in digital design and also knowledgeable about SEO best practices. On top of that, she is very easy to work with and responsive. I highly recommend Maria to anyone trying to market their private practice!"

Carolyn Brennan photo

Carolyn Brennan

Clinical Psychologist

"Maria is one of the most creative people I've had the opportunity to meet and work with. Together with a team of psychologists, we created an e-book on mental health during confinement, and Maria did all the web design for the e-book, making it more appealing and easier to read. I recommend her services with total confidence."

Joana Ferreira photo

Joana Ferreira

Psychologist

Contact

Want to learn more about content writing, SEO, or website design crafted for therapists and private practices? Fill out the contact form or email me at .

Let’s connect and explore how we can collaborate to achieve your goals!

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